Wines of Uruguay was founded in 2009 by Carla Bertellotti, a Uruguayan native who, after moving to England, realised that the exceptional wines of her homeland were largely unknown here. Determined to change that, she built a business from scratch — no industry connections, no shortcuts — dedicated to bringing boutique Uruguayan wines to British winelovers.

 

Uruguay remains at the heart of everything we do. It is where our story began, and it is where our deepest producer relationships lie. So why have you heard so little about Uruguayan wine? The reasons are simple. Uruguay is a small country, and its producers are family-scale estates that cannot compete with the marketing budgets or volume demands of large international brands. Despite producing wines of outstanding quality and character — wines that frequently surpass far more familiar regions — Uruguay has remained largely under the radar. That is where we come in.

 

Our philosophy has always been straightforward: a carefully curated selection of wines at fair, sensible prices. Quality and value above everything else.

 

But over time, something became clear: the spirit that makes Uruguayan wine so special — family-owned estates, sustainable farming, a genuine sense of place — exists across the whole of South America. And those wines deserved to be shared too. That is why we have expanded our range to include carefully selected producers from Argentina, Chile, and Brazil. Different countries, different grapes, different landscapes — but the same commitment to authenticity and outstanding value that has guided us from the very beginning.

 

We are still the same small, independent, passionate business we have always been. We do not have big advertising budgets or volume-driven agendas. What we have is a genuine love for these wines and the people who make them — and a determination to help UK wine lovers discover them, one remarkable bottle at a time.