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Privacy Policy

Last updated: June 2026
 

This privacy policy explains how Vinos Latinos Ltd (trading as winesofuruguay.co.uk) collects, uses, and protects your personal data when you use this website. We are committed to protecting your privacy and handling your data in an open and transparent way.
 

Data Controller: Vinos Latinos Ltd, trading as winesofuruguay.co.uk. Contact: contact@winesofuruguay.co.uk


1. What Data We Collect

When you place an order or create an account, we collect:

  • Your name, title, postal address, billing address, email address, and phone number

  • Your date of birth or age verification information (required by law for alcohol sales)

  • Your encrypted account password

  • Payment confirmation and transaction reference details (your card number and full payment details are handled and stored securely by our payment gateway provider — we do not hold these)

  • Details of your purchases, including products, quantities, dates, and payment method used


When you contact us or take part in promotions, surveys, or questionnaires:

  • Personal information you share with us (name, order details, contact details)

  • Your feedback and responses (unless submitted anonymously)

  • Records of communications we send to you


2. How and Why We Use Your Data

We only use your personal data where we have a lawful basis to do so:

  • Processing and fulfilling your orders — performance of a contract

  • Verifying your age (a legal requirement for alcohol sales) — legal obligation

  • Communicating with you about your orders — performance of a contract

  • Carrying out fraud prevention and security checks — legitimate interests

  • Sharing your details with third parties who help us fulfil your order (e.g. warehouses, couriers) — performance of a contract

  • Improving our website and services — legitimate interests

  • Sending marketing communications to existing customers — legitimate interests (you may opt out at any time)

  • Complying with our legal and regulatory obligations — legal obligation
     

We will never sell your personal data to third parties, nor use it for purposes incompatible with those listed above.


3. Third Parties We Share Data With

We share your personal data only where necessary to fulfil your order or meet our legal obligations. This includes:

  • Warehouse operators and fulfilment partners — to pick, pack, and dispatch your order

  • Courier and delivery services (e.g. DPD, London City Bond) — to deliver your order

  • Payment gateway providers — to process your payment securely

  • Fraud prevention and security services — to protect you and us against fraudulent transactions
     

All third parties are required to handle your data securely and only for the purposes for which it was shared.


4. How Long We Keep Your Data

  • Order and transaction records — 7 years (required for HMRC compliance)

  • Account information — duration of your account, plus 2 years after closure

  • Marketing preferences — until you unsubscribe or request deletion

  • Customer service communications — 3 years

  • Fraud prevention records — up to 5 years
     

5. Your Rights
Under UK GDPR you have the following rights regarding your personal data:

  • Right of access — you can request a copy of the personal data we hold about you

  • Right to rectification — you can ask us to correct inaccurate or incomplete data

  • Right to erasure — you can ask us to delete your data, subject to legal obligations

  • Right to restriction — you can ask us to limit how we use your data in certain circumstances

  • Right to data portability — you can request your data in a structured, machine-readable format

  • Right to object — you can object to processing based on legitimate interests, including direct marketing

  • Rights related to automated decision-making — we do not use automated decision-making or profiling


To exercise any of these rights, please contact us at contact@winesofuruguay.co.uk. We will respond within one calendar month.


6. Marketing Communications
If you have made a purchase or registered with us, we may send you updates on new products, special offers, and news by email, post, or telephone. This is done on the basis of legitimate interests.


You can opt out at any time by:


We will action all opt-out requests promptly.


7. Cookies
Our website is built on the Wix platform, which uses cookies to operate and improve the site. Cookies are small text files placed on your device that help us understand how the site is being used and provide you with a better experience.


The cookies used on our site fall into the following categories:

  • Essential cookies — required for the website to function (e.g. maintaining your session and shopping basket)

  • Functional cookies — remember your preferences to personalise your experience

  • Analytics cookies — help us understand how visitors use our site so we can improve it (e.g. Google Analytics)

  • Security cookies — protect against cross-site request forgery and similar threats


You can manage or disable cookies through your browser settings, though doing so may affect your ability to use certain parts of the site. For full details of the cookies set by the Wix platform, please refer to Wix's Cookie Policy.


8. Security
We take the security of your personal data seriously and have appropriate technical and organisational measures in place to protect it against unauthorised access, disclosure, or loss. Our payment processing is handled by a PCI DSS compliant payment gateway provider.


9. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal data.


10. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to check this page periodically.


11. How to Complain

If you have concerns about how we handle your personal data, please contact us first at contact@winesofuruguay.co.uk and we will do our best to resolve the matter.


If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):


This policy applies to Vinos Latinos Ltd, registered in England and Wales, trading as winesofuruguay.co.uk.

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